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Know which heifers to keep

September 04, 2013
POSTED BY: Cheryl Marti | MS | MBA | Associate Director | Genetics & Reproduction Marketing | Zoetis

Do you have too many heifers on your hands and aren’t sure which ones to keep? After a recent herd expansion, Mike Bruette of Sugar Creek Farm, New London, Wis., needed a better way to manage his replacement heifers. When Bruette and business partner Jeff Handschke realized their dairy had more replacement heifers than it needed, they knew they had decisions to make.

“We didn’t know which to keep and which to sell,” Bruette says. “We want a quality herd and cows that help us have greater profitability.” CLARIFIDE® testing helped reveal their herd’s most profitable animals and uncovered animal identification errors that were holding back Sugar Creek Farm. See how Bruette uses genomic technology.

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